Customer Service and Relationship Building

Your eCommerce website is not only a place where customers can get information about your offerings and place orders at their convenience but they can also have access to many value adding features applicable in your line of business which can help strengthen your relationship with the customer. For example the ability for customers to place product return requests, track an orderís status and view order history details online, without having to contact you directly, decreases your administrative overheads and increases your support flexibility as customers can do it anytime at their convenience.

Extending Flexibility in Customer Service

Every customer has different preferences and needs and FernMerchant can help you meet your customers' changing needs by providing an alternative way of exchanging information with them. A smart-client windows application, carrying your branding and with all the same features that are available through your webportal, can run directly on their office or notebook computer. This means that your latest product updates and offers are never more than a click away and can be ordered within seconds. This is seen as a major benefit for your most valued customers, who frequently do business with you, and a better way of meeting the needs of customers who simply prefer an application over a website.